As a part of EKK group CSR drive, New City Centre Hypermarket, Sharjah, in association with the Sharjah Blood Transfusion and Research Centre conducted a Blood Donation Camp.
The event was open to public and staff of EKK Group. The main objective of conducting the blood donation camp was to educate the community on the beneficial aspects of blood donation and to promote awareness amongst the general public about safe blood transfusion and motivate people to donate blood voluntarily for a noble cause.
Close to 150 donors voluntarily donated their blood for the generous cause.
The humanitarian endeavor was highly appreciated by the donors and the authorities of Sharjah Blood Transfusion and Research Centre.